Numbers reveal that women’s cricket is fast gaining in popularity

Biju George was following the recent women’s T20 World Cup closely. That wasn’t surprising as he had been the fielding coach of the Indian team till recently.

Biju, though, was stunned to know that all his friends in his hometown of Thiruvananthapuram, too, had watched the mega event held in Australia. He was in for a bigger ‘shock’ when the ICC released the viewership figures of the tournament: it was the most watched ICC event after the 2019 men’s ODI World Cup. Across the digital channels, there were 5.4 billion views from India alone.